Viewpoint offers a fully automated and electronic 360-degree feedback service that offers total anonymity to the respondents, thus giving a more comprehensive and honest report. A typical report with 10 respondents costs around £55 per appraisal 10 x 55 = £550.

Viewpoint will manage the whole process from start to finish providing a comprehensive 360 degree report.

The questionnaire is normally based on behaviours that are expected to create high performance in the role, therefore the first step in the process is to design the questionnaire that will enable you to receive feedback on the area’s that are important to you and your organisation. There are no limits to the number of questions you want to ask and questions can be generated to ask respondents for their comments.

Therefore the principle steps in the sequence are:

1. Create a questionnaire, specific to what you want to measure.

2. Select the respondents.

3. Distribute the questionnaires.

4. Allow time for people to respond and complete the questionnaires.

5. Complie and forward the report to the apraisee.

What is 360 degree feedback

A 360 degree appraisal is the report generated by compiling the perspectives of a number of selected respondents (or raters).

Sometimes also called 180 or 540 degree – with the difference being the number of respondent ‘groups’.

Typically 360 degree would involve the person themselves, their manager, selected peers and selected people that the person manages – 4 dimensions.

A 180 degree could be just the person and their manager – or the person and their peers – or the person and the people they manage – 2 dimensions.

540 degree is where additional groups are asked to contribute – for example ‘customers’ and other ‘stakeholders’ – 5 or more dimensions.

Each of the respondents is asked to complete a questionnaire that allows them to score and comment on the person.

The key difference to a more traditional appraisal is that more people are involved.

The benefits of the greater involvement are:

The report provides a more powerful insight into the performance of the person.

The ‘Manager’ has more ‘evidence’ to bring to the appraisal discussion.

The different ‘Perceptions’ from the other people asked often create a broader debate.

Example Questionnaire – Banking (Branch Manager)

Growing the Branch

Q1 understands the needs of the local customers and builds a customer proposition to suit.

Q2 Sets stretching targets for the branch - strives to become the highest performing.

Q3 Creates innovative ways of increasing footfall in the branch.

Q4 Is aware of and trying to beat the local competition.

Q5 Promotes the performance of the branch across the whole business to get the branch recognised.

C1 What have you valued most about this persons performance in the area of - Growing the Branch ?

C2 What could this person start doing more of / less of in the area of - Growing the Branch?

Developing the Team

Q6 Identifies training needs at all levels and ensures prompt action to deliver results.

Q7 Builds relationships between Associates, Advisors, Sales Manager and Area Director to build leads.

Q8 Holds daily meetings with all staff to check how they are.

Q9 Strives to recruit and keep good staff.

Q10 Understands what motivates every individual in the team.

Q11 What have you valued most about this persons performance in the area of - Developing the Team?

Q12 What could this person start doing more of / less of in the area of - Developing the Team?

Self Management

Q13 Is always self motivated and adopts a consistently positive approach.

Q14 Is seen as an ambassador for the business.

Q15 Always remains calm and rational when under pressure.

Q16 Is always a consistent and fair manager in decisions and management style.

Q17 Regularly communicates with all levels of branch staff.

C3 What have you valued most about this persons performance in the area of - Self Management?

C4 What could this person start doing more of / less of in the area of - Self Management?

Overall

C5 Is there anything else you want to say to this person?

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